Ben Berman

A quiz for the Australian bank Westpac, built by Digitas Australia and run on AppMana, playable inside the Instagram and Facebook feed on a phone held upright with nothing to install.

Two versions of the quiz sat behind a single address, so the questions a reader was handed could depend on who they were. It ran in Australia, on infrastructure close enough to its audience that latency stayed out of the experience.

Jade Skinner and Martin Holley led it at Digitas, with Vidur Bhatia and Van Bui at Spark Foundry.