Wendy's March Madness

2022–2023

Developed with VMLY&R for Wendy's NCAA tournament campaign, this browser basketball minigame concluded with a food offer on the end card.

A basketball game played from inside an advertisement, for a March Madness campaign with VMLY&R. It streams to the browser, so the shot is live and there is nothing to install.

A successful shot resolves to an end card offering a free Frostyccino. A missed shot offers half off breakfast.