Visa: FIFA Women's World Cup
2023
A playable Visa experience for the 2023 FIFA Women's World Cup, reached straight from a social feed, where the average session ran half again as long as the platform benchmark.
Covered in Campaign Brief T&DA The Stable
A playable Visa experience for the 2023 FIFA Women’s World Cup, opening about two seconds after it comes into view in a social feed, with no app store and nothing to install. Alt VFX and T&DA made the game, Meta placed it, Digitas and Publicis Media bought the media, and AppMana ran it.
It went live on 23 June 2023. The average engaged session ran half again as long as the Meta benchmark, measured across every session including immediate bounces. Australia was the largest audience, followed by Indonesia, the Philippines and New Zealand, where sessions ran longer still.
Audience figures were counted independently of the platform selling the placement.