Scopely: Monopoly GO! generative art pipeline
2024–2026
A custom image-generation system developed for Scopely allowed the studio's art team to produce on-brand marketing art and live-ops assets for Monopoly GO!.
Monopoly GO! art assets are built around a greater Monopoly universe and licensed properties including Harry Potter, Marvel and other tie-ins.
An image model was trained on Scopely’s own art assets, with tools built into Slack, ComfyUI and the other platforms where Scopely’s artists and marketers work, enabling agentic use in production.
Scopely used AppMana image generation technology in about 60 percent of new marketing art since 2025.
Mr. Monopoly in stars and stripes. 
A haunted manor, dressed for Halloween. 
Rome, at the Colosseum. 
A feathered headdress, framed for a phone screen. 
A close crop, held on the character's face. 
Coming out of a handset.