Nike LeBron XX
2022–2023
An interactive Facebook ad for the LeBron XX launch let audiences play as LeBron James against Father Time inside Meta's Infinite Window placement.
Covered in pl.ai
Nike’s twentieth-season LeBron collaboration took time as its theme. Players control LeBron against Father Time as the boss. The game is streamed from a cloud GPU and runs inside the ad unit with nothing to install.
pl.ai built the game and AppMana ran it. Meta’s reporting placed engagement at 14,300 percent above video alone, with return on ad spend 25 percent higher.