Hyundai IONIQ 5 Virtual Test Drive
2022–2023
Meta Creative Shop's flagship Infinite Window placement put a photoreal Hyundai IONIQ 5 test drive inside a browser tab.
Covered in B&T
A Hyundai IONIQ 5 runs live in a browser tab. A person scrolling a feed can stop, turn the car, look at the paint and open a door, with nothing to download and no app store involved. The car is rendered on a cloud GPU and streamed over WebRTC, and it is turnable within the first four seconds of coming into view.
The campaign ran across Australia in August and September 2022 with Hyundai AU, Meta, Orchard, and Hearts & Science. Innocean India launched it in 2023 as the IONIQ Infinity Drive.